Soul Chats with Jennifer (Huxbaby)

02 Jul Soul Chats with Jennifer (Huxbaby)

Tell us about your business story.  How did you come into creation?
Huxbaby was born out of the desire to create a kidswear brand that was different. We like to dress ourselves in gorgeous designs, so why not translate that to our children? I was also inspired to create a sustainable range of clothing that is both kind to the environment (being mainly organic), and sustainable in the way it can be reused and shared amongst siblings.


Describe the aesthetic of Huxbaby style…

            Our aesthetic is minimalist, bold and playful.
 What’s the biggest risk you’ve taken within your business history?
Leaving our “safe” corporate jobs in order to start up Huxbaby!


Describe that moment you had within your business journey where you were high-fiving yourself, fist pumping the air, turned into a giddy lil girl?

Seeing Huxbaby on the racks at David Jones stores nationally was a pinch me moment.


What was your inspiration this season?

This season was inspired by timeless classics, relaxed shapes and effortless style.

Do you have Any sneaky info/breaking news you’d like to share with us?

We have some exciting new designs and fabrications coming out next season (August) that we can’t wait to share. We designed the range just after having our baby girl Zoe and so we included some more girly specific pieces for the first time!


I know your work with your Hubby, share your thoughts with us on the ‘work-life’ balance discussion

I am not the best person to answer that question as we talk work at all hours! For us, Huxbaby is a life passion of ours and so we enjoy chatting about work stuff any time of day/night.


Tell us about your favourite way to spend a day off?

Brunch at a favourite café, sipping a coffee and enjoying the sunshine! Quintessential Melbourne weekend.


Describe your family in 5 words

Loving, crazy, creative, adventurous, relaxed


What’s your mantra in life?

Follow your dreams, work hard and enjoy yourself along the way.


Random fact about you!

I am a dietitian and worked in nutrition for 7 years pre-Huxbaby!

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