09 Sep PROFILE: ANA SEGURADO
ORGANIC SLIP DRESS by ANA SEGURADO | DION LEE for TARGET neoprene skater shoes | STATUS ANXIETY ‘Dakota’ wallet | CHRISTIAN PAUL marble face watch + YSL shades.
Tell us a bit out Ana Segurado?
I was born and raised in Portugal. I’m 36 years old and I’m living and working in Oporto. Since early age I had an interest for fashion and clothes, and loved helping grandma unwind knit hanks, for the blouses that she knitted. Spent hours with her, just beside the vintage Singer, while she sewed with perfect skill. She had a closet full of old clothes, among then, the ’70’s wedding dress of my mother. I loved to escape there, try on clothes, and hear the stories associated with them. I always was a creative person, very linked to music and arts. When I was 14, I decided that I wanted fashion design, and so I started a journey in order to implement my brand.
What inspires / motivates you?
I was always linked to the countryside, nature and family are foundations to my work. Each collection is a cathartic travel for an insight and organic world. I am always searching for my individuality and the role I have in the world. We all have stories and we all want to share them. My creations intended to share my experiences, emotions, my way of seeing the world, but above all: individuality.
Describe your style in 3 words?
Comfortable, Minimal and Hybrid.
What is your favourite quote?
I have one quote that pretty much describes me and my work: “My home is my heart, my work is my home”. But I have to quote Yohji Yamamoto, that is a big influence and inspiration “with my eyes turned to the past, I walk backwards into the future.”
What would be your best piece of advice for new designers/upcoming brands?
It is very important to like yourself, listen to your heart, and above all, respect the people around you and their work. Be aware of what you can learn from them, because in the end your work is for people!
Ana’s SS15 collection is currently on sale until 30th September (yay for the Southern Hemisphere!!!), simply head to her website and enter this code SUMMERSS1540.